Although The American Flyer model trains were at their peak of popularity between the 1940s and the 1960s, they actually had a long history before that, and their popularity seems to be on the increase again today. William Hafner, working as a toymaker in Chicago, developed a clockwork motor for use in toy cars in the very early part of the 19th Century and by 1905 was making toy trains using that clockwork motor.
With a friend, William Coleman, and using a small hardware manufacturing business known as the Edmonds-Metzel Hardware Company, Hafner began producing toy clockwork trains during 1906-7. These Edmond-Metzel trains were sold so successfully through some major retailers that the brand name The American Flyer was adopted for marketing purposes and by 1910, the name of the hardware company had been changed to American Flyer Manufacturing Company.
The American Flyer trains proved very popular, in part because they were lower priced than other makes popular at that time, and also because their detailing made them more realistic than other low budget model trains.
Hafner left the partnership in 1913 to start up his own company and Coleman’s American Flyer trains did extremely well during the First World War as they had no competition in the US from the German companies. By 1918, the first of the American Flyer electric trains were in production and business boomed during the 1920s but declined sharply during the Great Depression.
With the advent of television – to distract both younger people and older people from their regular hobbies – together with the rise of the discount chain stores which undercut prices and demanded lower wholesale prices, A C Gilbert Company ran into trouble and in 1962 was sold to Wrather Group. The new owners produced lines of toys, including model trains, which were of very poor quality and sales dropped sharply until in 1966 production of the American Flyer ceased. By 1967 the Company was bankrupt.
At this time, Lionel Corporation, which was itself in financial trouble although it had been the leading model train manufacturer for many decades, bought the rights to the American Flyer. However, by 1969 Lionel Corporation itself was bankrupt and sold the rights to the manufacture of its model trains, including the American Flyer, to General Mills.
General Mills began selling some of the original Gilbert designed American Flyer trains by 1979 but in 1984 sold its Lionel Company section to a toy manufacturer, Kenner who on-sold the company to Richard Kughn in 1985.
Kughn was very successful for over 10 years with the Lionel and American Flyer trains but sold in 1996 to Wellspring Partners who set up the company Lionel LLC, which operates today selling a range of model trains, including the S-scale American Flyer. Initially Lionel LLC concentrated on promoting the O and O27 scale model trains of its original lines but since 2002 has been releasing more and more American Flyer models.
The American Flyer then, is now more that 100 years old, and has gone though a number of ownerships and fluctuations in popularity. Dedicated S-scale enthusiasts now believe that this renowned model train is once again making a resurgence.
0 Responses to “Lionel Trains Set”